Celebrate America’s Forgotten native tropical fruit, rediscovered at JBR Vineyards’ 7th annual Pawpaw Festival! Enjoy a weekend filled with live music, great wine, a walk through the pawpaw patch, vineyard tours, and learning about pawpaws. Dogs and kids welcome.
FREE ADMISSION
The pawpaw tree—native to Appalachia—produces a unique and delicious fruit you won’t often find in stores due to its short shelf life. That’s part of its charm…if you want to enjoy pawpaws, you grow them yourself.
Join us for a day celebrating this hidden Appalachian treasure. Learn how to select and grow your own pawpaw trees, then relax and take in the beauty of the vineyard. Enjoy live music with a glass of estate-grown wine, savor offerings from local food trucks (or bring your own picnic), and take a stroll out to the pawpaw patch.
Come curious, leave inspired—and maybe ready to grow a little piece of Appalachia at home.
🎶 Live Music Lineup:
Saturday, September 19: The Trio
Formed in 2025 in Virginia’s New River Valley, "The Trio" brings together the dynamic talents of Shane, Richie, and Elliott.
The idea for the band was first sparked during a meeting at the Food City bar in Radford. A simple moment that turned into the start of something special.
Blending rich harmonies with seasoned musicianship, the group delivers an energetic and versatile live experience. Their setlist spans classic rock favorites, country staples, and iconic hits from the ’90s, offering something for every crowd.
With a shared passion for great songs and authentic performance, The Trio creates a sound that feels both familiar and fresh, keeping audiences engaged from the first note to the last.
Sunday, September 20: Virginia Hollow
Hailing from the foothills of the Blue Ridge Mountains of Floyd, Virginia, Virginia Hollow is a dynamic trio blending Americana, Country, Folk, Rock, and a touch of Bluegrass into a sound steeped in soulful mountain spirit. Their original music carries listeners on a rootsy, heartfelt journey, rich with harmony, storytelling, and timeless authenticity.
Fronted by Carrie Hinkley on lead vocals and acoustic guitar, Virginia Hollow crafts an evocative musical experience that feels both grounded in tradition and vibrantly alive.
Discounts & Partners!*
Meet Our Partners and Discounts Exclusive to the Pawpaw Festival
*Must have proof of attendance to obtain discounts
Nesselrod on the New: 10% off rooms
A bed and breakfast, 30 minutes from the festival. Get 10% off your room during the festival.
7535 Lee Highway, Radford, VA
540-307-1012
Kairos Resort: 50% off campsite hookups
Pawpaw Festival attendees can take advantage of a great discount at Kairos Resort. Kairos is 1500 acres of beautiful wilderness nestled against the New River and over the Appalachian Mountains stretching into West Virginia. Get 50% off your campsite hook ups for September 6 and 7. Explore over 40 miles of trails with your ATV or 60 miles of trails with your motorcycle. Also, enjoy 12 stations of shooting clays.
Make your reservation for a Kairos adventure by calling 540-235-2777 or by emailing kairosresort@gmail.com.
The Happy Hog: 10% off meals
The Happy Hog, located at 100 South Main Street in the heart of Pearisburg, offers classic southern comfort food with some modern twists, all made from scratch daily. Owner Matt Mitchel started cooking with his grandparents and has been cooking ever since. The Happy Hog is offering 10% discount on meals, excluding alcohol, during the festival.
Tangent Outfitters: BOGO 50% off
Canoe and kayak rental for trips on the New River; guided fishing tours.
201 Cascade Drive, Pembroke, VA
540-626-4567.
First person pays full price, second person half price.
Pearis Mercantile: 20% off non-consignment inventory
Unique and fun gifts for all occasions
200 North Main, Pearisburg, VA
Giles Historical Society
Visit the Andrew Johnston House, built in 1829, with many artifacts from the Civil War. Located at 208 North Main, Pearisburg, it is close to Pearis Mercantile. Open Saturdays 1-5 or by appointment.
📞 540-250-7291 | 📧 jbrvineyards@gmail.com